Hyundai sponsored the FedEx Cup season opener at the Kapalua Resort on the island of Maui. The Baylor Group concepted, developed and produced the installation in less than 60 days, which included eight vehicle displays, a product display tent with three vehicles, plus three activation areas that featured a putting zone, a photo op with a replica trophy, and a Hope on Wheels “Kids’ Zone.”
The project scope also included a new tagline launch, a trophy showcase and all supporting graphics. The “Hyundai Tournament of Champions” was considered a major success.