To support Acura’s sponsorship of the Ben Folds Orchestra Experience Tour, our team worked with their agency of record to create mobile assets that were easily and compellingly deployed in the field for the cross country tour.
Our hand-picked team of product specialists engaged concert-goers and captured customer data, giving consumers the opportunity to win VIP treatment at key tour stops.
To celebrate the intersection of Acura’s sponsorship of both the Hollywood Bowl and the Ben Folds Orchestra Experience Tour, Acura hosted a reception for AHM executives and dealers prior to the Ben Folds/Elvis Costello performance.
Guests enjoyed mingling with colleagues and friends throughout the catered reception, including taking pictures in the GIF photo booth as a memento of the evening.