New Orleans Jazz Festival
The Baylor Group, along with Acura’s agency of record, for 12+ years has activated Acura’s sponsorship of the New Orleans Jazz Festival. Together, we strategize, plan and activate fresh ideas each year that continue to elevate Acura’s presence, perception and desired results. Extending Acura’s brand recognition as the primary event sponsor combines art and vehicle as enticing curiosities to nearly 200,000 daily visitors.
READ MOREHollywood Bowl
Acura transferred their support of the LA Phil from downtown at the Disney Concert Hall to the iconic Hollywood Bowl. The Baylor Group team collaborates with Mullen, Acura’s agency of record, to develop, fabricate and activate their sponsorship throughout each season.
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Disney Concert Hall
When the LA Phil moved into the Disney Concert Hall, Acura signed on as the exclusive automotive sponsor. The Baylor Group team led the charge for developing appropriate materials and methods for protecting the new property, while allowing Acura to shine over several seasons.
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Segerstrom Center for the Arts
In continuing support of arts and culture, Acura signed on with SCFTA as Official Automotive Partner at the start of the summer season. Our team worked in tandem with RPA, Acura’s agency of record, to create compelling intercept experiences with interactive vehicle displays, featuring Acura’s current models.
READ MOREBen Folds Tour
To support Acura’s sponsorship of the Ben Folds Orchestra Experience Tour, our team worked with their agency of record to create mobile assets that were easily and compellingly deployed in the field for the cross country tour.
Hyundai Tournament of Champions
When Hyundai sponsored the FedEx Cup season opener at the Kapalua Resort on the island of Maui, the Baylor Group was tapped to manage and bring the event to life.
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