The Baylor Group was proud to be selected to plan and execute the Mazda2 launch and tour which kicked off at the LA Auto Show. The program was designed with supporting display and interactive elements to introduce the all-new model, generate hand raisers, and to enhance the consumer experience at the exhibit and beyond the show.
We shot and produced this video to capture the entire event, from soup to nuts, for internal use at Mazda. Enjoy!