The Baylor Group was invited by Mitsubishi Motors Sales of America to submit designs for their 2016 season auto show space and display. Though the designs weren’t activated, we hate to see great work go unnoticed so please have a look at our 3D renderings!
The challenge was to create a consistent Brand presence for Mitsubishi, one that complemented their global positioning while reinforcing the North American messaging strategy of “Find Your Own Lane.”
The Baylor Group developed two solutions, each scalable to varying footprints and taking into account the client’s desired cost-efficiencies. The architecture was bold, featured vertically-oriented Brand identification, LED video activation and canopy elements. Spaces throughout were created to prompt “surprise and delight” moments for visitors and owners.