Doug perfected the recipe for concocting smart strategic and creative platforms during his 25+ years spent with blue-chip ad agencies (JWT, Grey, McCann Erickson) and client-side corporations (Nissan, Infiniti). With extensive experience in both strategy and account management roles, Doug understands the balancing act required to breathe life into a creative idea while keeping the consumer experience and marketing goals at the heart of the plan. He has managed teams and led fully integrated marketing campaigns for giants like Ford, Nissan, Hyundai, Mazda, and Kaiser Permanente, including all experiential efforts for Toyota.
Doug’s creativity and careful attention to, not only the big picture, but the executional details, have generated “Gold Standard” ROI for his clients. His goal is to continue delivering exceptional results for Baylor Group clients while always bringing a strategic agency perspective to every project, large and small.