The Suzuki Auto Show program consisted of 60 shows and was designed to communicate Suzuki’s commitment to delivering affordable, fuel efficient, safe, and reliable vehicles to an adrenaline-seeking consumer who pushes the limits of his vehicle both on and off road.
The Baylor Group worked with Suzuki on multiple programs for a three-year period. We were fully immersed in the brand and had the ability to integrate assets across multiple events resulting in a consistent message and consumer experience.
All messaging was tied into and worked to amplify the approved brand and model positioning strategies.