The Mazda2 Zoom Zoom Concentrated product launch and tour kicked off at the LA Auto Show. The program was designed with supporting display and interactive promotional elements to launch the all new Mazda2, generate hand raisers, and to enhance the consumer experience at the exhibit and beyond the show.
The activation components included supporting graphics, display elements, and Augmented Reality kiosks that allowed customers to bring a 3D version of the Mazda2 to life at the show (and at home) via webcam technology.
Zoom Zoom concentrated beverages were used as a lead generation mechanism, generating over 200,000 hand-raisers throughout the auto show season.