Guangzhou Automotive (GAC) made its North American debut at the NAIAS. Our team was chosen to partner with GAC to design, build and activate their inaugural auto show display in the US market.
With GAC’s late decision to participate in the show, we were challenged to work within a 1600 square foot space in the main lobby entrance. Turning that constraint to our advantage, the team developed lightweight and easy-to-deploy custom branded architecture to give GAC a strong visual backdrop for their product line-up, while drawing consumers’ attention as they first entered Cobo Center. We also provided product specialists to represent the brand in a manner that gave a positive first impression and comprehensive product information to consumers.